What if your makeup could actually take care of your skin while making you look flawless? Enter PAESE, a brand from Poland that’s proving cosmetics can be both glam and good for you. If you’re tired of makeup that clogs, cakes, or just doesn’t live up to the hype—PAESE is your new go-to. With high-performance formulas, skin-nourishing ingredients, and jaw-dropping color stories, this indie beauty brand has quietly built a cult following across Europe. And now? It’s poised to explode on the global scene.
A Makeup Brand That’s Obsessed with Skincare
Here’s what makes PAESE stand out from the crowd: every product is infused with active skincare ingredients. This isn’t just makeup—it’s a hybrid between science and beauty. We’re talking foundation with ceramides, lipsticks with vitamin E, powders with minerals, and even mascaras that strengthen your lashes. PAESE’s lab-based approach means your skin gets treated while you get dolled up. Their motto says it best: “We don’t cover imperfections—we care for them.” That’s not just a tagline. It’s the core of everything they make.
Why Beauty Gurus and Makeup Artists Are Obsessed
PAESE products aren’t just kind to your skin—they perform like high-end pro cosmetics. Their Long Cover Fluid Foundation is one of the bestsellers, loved for its buildable coverage and hydrating finish. Then there’s the Lash Balm Mascara, which not only volumizes but also supports lash growth thanks to peptides. Their Rice Powder is another cult favorite—ideal for setting makeup without drying out your skin. The textures are light, the shades are inclusive, and the results? Editorial-level perfection that lasts all day. No wonder makeup artists are stocking up backstage.
The Bestselling Collections That Broke the Internet
Let’s talk icons. The PAESE Nanorevit line is the star of the show—packed with blackcurrant seed oil to repair, protect, and rejuvenate skin. This line includes foundation, lip oils, serums, and primers, all designed to enhance natural glow while nourishing deeply. Their Art of Makeup collection is another fan favorite, offering a bold palette of pigments and finishes designed for creativity without compromise. Whether you’re into natural beauty looks or full glam, these collections are like a playground for your face.
Polish Roots, Global Reach
Born in Kraków and formulated in their own research labs, PAESE is proudly Polish—and that gives it an edge. They’re independent, innovative, and don’t follow trends—they set them. While many brands are outsourcing production, PAESE keeps everything in-house, ensuring quality control from formulation to packaging. And their rise beyond Europe has been impressive. From Italian influencers to Korean beauty reviewers, PAESE is popping up in more beauty hauls, magazine pages, and YouTube tutorials around the world. The secret’s out—and the hype is real.
What’s New at PAESE This Year?
In 2025, PAESE is going even further into skin-first beauty. Their newest launch, the Glow Rituals Collection, features illuminating face mists, hydrating lip oils, and a dewy skin tint—all formulated with antioxidants and adaptogens. Also turning heads is their revamped PAESE Skin Recovery Serum, which now includes niacinamide and fermented ingredients for even better results. They’re also expanding into more eco-conscious packaging and cruelty-free certifications. The buzz? Loud. The products? Already sold out in some regions. If you love staying ahead of trends, PAESE should be on your radar now.
The Look, The Feel, The Experience
PAESE isn’t just about products—it’s about the experience. From their minimalist, Instagram-worthy packaging to their feel-good textures, everything is designed to make your beauty routine feel luxurious and fun. Their stores and pop-ups often include personalized makeup consultations, while their website is packed with tutorials and ingredient guides. Whether you’re shopping online or IRL, the vibe is always the same: smart, stylish, and seriously skin-loving.
Who Is PAESE Made For?
Honestly? Everyone. From teenagers trying their first lipstick to skincare-obsessed millennials and even mature women looking for multitasking beauty products, PAESE’s range covers it all. The formulas are gentle enough for sensitive skin, yet potent enough to deliver real results. And because they mix bold aesthetics with nourishing ingredients, they’re perfect for people who want to play with makeup without compromising their skin’s health. Whether you’re into full face glam or natural no-makeup makeup, PAESE makes it feel effortless.
Our Final Verdict on PAESE
We’re calling it—PAESE is one of the most underrated beauty brands of the decade. It combines elegance with ethics, skincare with style, and performance with passion. Their products deliver on all fronts: pigment, longevity, comfort, and care. It’s the kind of brand you fall in love with once and stay loyal to for years. From innovative launches to consistent quality, they’re building a beauty empire that actually puts people and skin first.
Final Rating: 9.6/10
We’d love to see even more shade expansions and maybe a few more global shipping options—but other than that? Pure love. PAESE is making high-quality beauty democratic, fun, and responsible. If you haven’t added it to your beauty bag yet, you’re missing out on a game-changing glow.